Amazon Personalize

Real-time personalization and recommendation, based on the same technology used at Amazon.com

Amazon Personalize is like having your very own Amazon.com machine learning recommendation team, 24 hours a day.

Based on over 20 years of recommendation experience, Amazon Personalize enables you to improve customer engagement by powering personalized product and content recommendations, and targeted marketing promotions. Using machine learning, Amazon Personalize creates higher-quality recommendations for your websites and applications. You can get started without any prior machine learning experience using simple APIs to easily build sophisticated personalization capabilities in just a few clicks. Amazon Personalize will process and examine your data, identify what is meaningful, allow you to pick a machine learning algorithm, and train and optimize a custom model based on your data. All of your data is encrypted to be private and secure, and is only used to create recommendations for your users.

You pay only for what you use, and there are no minimum fees and no upfront commitments.

Benefits

Higher-quality recommendations

Amazon Personalize uses machine learning algorithms to create recommendations that respond to the specific needs, preferences, and changing behavior of your users. These algorithms also address common complex problems such as creating recommendations for new users or products with no historical data, and popularity biases.

Improve user engagement and conversion

Amazon Personalize blends real-time user activity data with user profile and product information to identify the optimal product or content recommendations. As a result, you can quickly understand user intent and provide dynamic custom experiences, helping you increase engagement and conversion.

Personalize every touchpoint

Amazon Personalize easily integrates into your existing websites, apps, and email marketing systems to provide a unique experience for every user across all channels and devices. As a result, you can engage your users where and how they prefer to use your platform.

Get started in just a few clicks

With a few simple API calls, Amazon Personalize automates the complex machine learning tasks required to build, train, tune, and deploy a recommendation model so you can deliver personalized user experiences faster.

How it works

How Amazon Personalize works

Use cases

Personalized recommendations

Product and content recommendations tailored to a user’s profile and habits are more likely to drive higher conversion. Instead of providing a uniform experience, Amazon Personalize helps tailor recommendations to users behavior, preferences, and history, boosting their engagement and satisfaction in real-time.

Similar item recommendations

Users want recommendations of similar items to help discover new products, or compare items to be reassured their decision is the right one. Amazon Personalize recommends similar items from your catalog, in real-time, based on user behavior to create experiences such as - users who watched ‘x’ also watched ‘y’.

Personalized rankings

Regularly your business priorities require you to promote specific content or products, such as trending news, a hit new TV show, seasonal merchandise, or a time bound promotional offer. Whether the source is a person, business rules around product lifecycle management, or a line of code, Amazon Personalize enables you to re-rank your product catalog to achieve your business priorities.

Customer and partner success

Subway

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“At Subway, guest experience matters. Using Amazon Personalize, we can quickly deliver personalized recommendations for our endless varieties of ingredients and flavors to fit the unique lifestyles of our busy guests. Amazon Personalize lets our team use simple API calls to curate recommendations without requiring machine learning expertise. We are looking forward to continuing to work with Amazon Personalize to provide the best experience to our guests who want to eat fresh. We have already successfully tested using Personalize to provide recommendations to guests making orders from our app, and are excited to expand into personalized app notifications in the near future.”

Neville Hamilton, Interim Chief Information Officer - Subway


MECCA

MECCA brings our customers the best in global beauty across our retail stores and online channels in Australia and New Zealand. We’ve created a unique shopping experience for our customers in our 100+ stores, with an extensive collection of products from over 100 beauty brands, and exceptional service and beauty expertise.

At MECCA it’s about earning and keeping customer trust. We have challenged ourselves to translate our highly personalized in-store service to our online experience. A fast and effective PoC with Amazon Personalize, led by the MECCA technology and CRM teams, in collaboration with our partner Servian, demonstrated how much we could achieve without developing our own recommendation engine. Since integrating Personalize, we are seeing our customers respond positively to the new recommendations with a 65% increase in e-mail click-through rates and a corresponding increase in email revenue relating to the products recommended by Personalize. To personalize our customer experience further, we are now extending the use of Personalize to additional areas including our website.

Sam Bain, MECCA eCommerce & CRM Director


Pulselive

Proud digital partner to some of the biggest names in sport, Pulselive create experiences sports fans can’t live without; whether that’s the official Cricket World Cup website or the English Premier League’s iOS and Android apps.

“We’re focused on how we can use data to personalise and enhance the online fan experience for our clients through the Pulselive Platform. With Amazon Personalize, we’re now providing sports fans personalised recommendations enabled by machine learning. We don’t consider ourselves machine learning experts, but found Personalize to be straight forward and the integration was complete in a few days. For one of our clients, a premier European football club with millions of fans globally, we immediately increased video consumption by 20% across their website and mobile app. Their fans are clearly embracing the new recommendations. Leveraging Amazon Personalize, we will be able to further push the limits in building data driven 1-to-1 personalised experiences for sports fans everywhere.”

Wyndham Richardson, Managing Director & Co-Founder - Pulselive


Dominos

Domino's Pizza Enterprises Ltd (DPE) is one of the largest pizza businesses in the world; their vision is to be the leader in deliveries in every neighborhood.

"The customer is at the heart of everything we do at Domino's and we are working relentlessly to improve and enhance their experience. Using Amazon Personalize, we are able to achieve personalization at scale across our entire customer base, which was previously impossible. Amazon Personalize enables us to apply context about individual customers and their circumstances, and deliver customized communications such as special deals and offers through our digital channels."

Allan Collins, Group Chief Marketing Officer- Domino's Pizza Enterprises


Voodoo

Voodoo, based out of Paris, France, is a the second largest mobile gaming company in the world. With over 2 Billion downloads and 300 million monthly active users, their community of mobile gamers turn to them to enjoy hits including Helix Jump, Sake VS Block, Paper.io, and many more games out of their library of over 160 games.

“Our product teams are quickly building and launching new applications but given the breadth of our portfolio we needed to improve how we were engaging our existing users to increase engagement and retention on our non-gaming apps. Using Amazon Personalize we have automated tailored recommendations starting on every user’s first day within the apps, resulting in a 15% increase in retention amongst these users. Furthermore, by reducing our dependency on our home grown personalization tool, we have reduced our development time by 53%, enabling our teams to focus on the next set of opportunities to further improve experiences for our customers.”

Robin Mizreh, Technical Lead, Voodoo


Lotte Mart

Lotte Mart, a division of Lotte Co., Ltd., is a leading South Korean retailer that sells a variety of groceries, clothing, toys, electronics, and other goods.

“To enable us to be more customer centric, scale our reach, and increase uptake by users, we turned to Amazon Personalize to help more than 600,000 users of our M Coupon mobile app save on their in store shopping experience. By using Amazon Personalize we have seen a 5x increase in response to recommended products compared to our prior big data analytics solution resulting in increased revenue per month. In addition, Amazon Personalize has helped to increase the sales of products that customers have never purchased before by up to 40%. The new recommendation service powered by AWS is the first of a much broader roll-out of AI technologies across our organization.“

Jaehyun Shin, Big Data Team Leader at Lotte Mart

Blog posts & articles

Amazon Personalize is now generally available
June 10, 2019
Julien Simon

Read blog »

Amazon Personalize can now use 10X more item attributes to improve relevance of recommendations
Feb 7, 2020
Vaibhav Sethi

Read blog »

Amazon Personalize features
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